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How We Turned a Sock Brand's Doubts into
€142,418 in Email Revenue
in the last 90 days
How We Turned a Sock Brand's Doubts into
€142,418 in Email Revenue
in the last 90 days
RESULTS
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32%
498%
126%
CLIENT OVERVIEW
Our client, a mission-driven sock brand, wanted to make a difference with every sale. However, they were initially skeptical about the impact of email marketing on their revenue. Having focused on other marketing channels, they hadn’t considered the potential power of email. They came to us with a request to test the waters with email marketing and to see if it could truly generate results.
CHALLENGE
The client had a limited understanding of email marketing’s potential. They had no prior campaigns or automated flows in place, meaning we had to start from scratch. The challenge was to create a complete email strategy that would drive significant revenue, grow their email list, and build trust in the brand's cause-related messaging—all while proving that email could be a major revenue driver.
OUR PROCESS
PHASE 1: BRAND-ALIGNED DESIGN AND MESSAGING
We began by designing emails that embodied the brand’s mission of supporting a good cause. Each email was crafted with a clean, friendly look that conveyed the brand’s values. The language was kept engaging, focusing on storytelling to connect emotionally with the audience and emphasize the positive impact of each purchase.
PHASE 2: EDUCATION AND BRAND STORYTELLING
Knowing the importance of educating customers on the brand’s mission, we included storytelling in every email. Customers learned how their purchases contributed to a cause, creating a personal connection to the product. This not only drove engagement but also built a loyal customer base that felt aligned with the brand’s mission.
WORKING RIGHT TO LEFT
Phase 1 and Phase 2 alone led to...
87%
1681%
342%
PHASE 3: SEGMENTATION AND A/B TESTING
To maximize effectiveness, we carefully segmented the audience based on factors like purchase behavior, subscriber type, and engagement level. This allowed us to tailor messaging and offers to different groups, ensuring that each recipient felt the emails were relevant to them. Through A/B testing of subject lines, copy, and images, we identified high-performing elements that resonated with the audience, leading to better open and click rates.
PHASE 4: FLOW IMPLEMENTATION
With segmentation in place, we developed a series of automated email flows to nurture the customer journey. Our welcome series introduced new subscribers to the brand and mission, turning them into loyal customers. Other flows, such as the abandoned cart and post-purchase sequences, provided gentle nudges and reminders, encouraging more conversions without overwhelming the inbox.
PRE BF/CM RESULTS
Between October 1st and November 22nd...
126%
25.26%
PHASE 5: CAMPAIGN STRATEGY AND SCALING
We implemented a structured campaign strategy, including regular newsletters, promotional offers, and updates on the brand’s impact. By showcasing limited-time offers and mission-driven campaigns, we kept engagement high and continued to build excitement around the brand’s cause. This approach generated an impressive €142k from email marketing in 90 days alone.
RESULTS
BEFORE CLEVER CONVERTERS
April 2024 - July 2024
136
Total Order Placed
€3380
Total Revenue
18.2%
Open Rate
WITH CLEVER CONVERTERS
Aug 2024 - Oct 2024
7,162
Total Orders Placed
€142,418.55
Total Revenue
41.3%
Open Rate
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