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HOW WE MULTIPLIED A GYM BRAND'S REVENUE
BY 9X
AND INCREASED ROI SIMULTANEOUSLY
HOW WE MULTIPLIED A GYM BRAND'S REVENUE
BY 9X
AND INCREASED ROI SIMULTANEOUSLY
RESULTS
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505%
910%
802%
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CLIENT OVERVIEW
Our client, a fitness clothing brand, was struggling to break through a revenue ceiling despite their high-quality services and solid brand identity. Since they were a start up brand, they were not making much sales and at the same time they didn't know what they were doing wrong either. Seeking a major overhaul, they came to us to transform their marketing approach and help them leverage new advertising platforms.
CHALLENGE
Before working with our team, the client relied mainly on Google and Meta ads but struggled with low engagement and limited conversions. The ad structures lacked depth in targeting and reach, and they had yet to tap into newer platforms like TikTok. Our challenge was to redesign the online store, optimize existing ad channels, and introduce TikTok ads to create a well-rounded, high-performing digital presence.
OUR PROCESS
PHASE 1: STORE REDESIGN
We started with a full redesign of the client’s e-commerce site to better showcase their fitness apparel. The revamped store focused on a modern, high-energy look with easy navigation, eye-catching visuals, and product pages tailored to boost conversions. We streamlined the checkout process to minimize drop-offs, resulting in an immediate lift in the store’s conversion rate.
PHASE 2: AD CAMPAIGN RESTRUCTURING
With the new store in place, we restructured the client’s Meta and Google ad campaigns. Previously, the ads were too generalized and didn’t speak directly to distinct customer segments. By creating targeted ads for different personas, such as athletes, fitness enthusiasts, and active lifestyle individuals, we saw a boost in ad engagement. Each ad was crafted to highlight the performance, style, and functionality of their apparel, resonating with their ideal customers.
The power of CRO
Phase 1 and Phase 2 alone led to...
489%
369%
324%
PHASE 3: INTRODUCING TIKTOK AS A NEW CHANNEL
Seeing TikTok’s popularity with fitness and fashion audiences, we launched a TikTok ad campaign tailored to this platform’s unique style. We used high-energy visuals and trending sounds to showcase the apparel in action, catching the attention of a new demographic. The TikTok campaign generated strong engagement and increased brand awareness, drawing in more customers and broadening the client’s reach.
PHASE 4: TESTING AND SCALING
With campaigns running smoothly on Meta, Google, and TikTok, we honed each channel through testing. We experimented with different ad formats, creatives, and messaging to determine what resonated most with the audience. Once we identified top-performing strategies, we scaled them up, optimizing ad spend to maximize reach and conversions.
Customer Cohort Analysis
Started to see the first signs of a healthy Customer Life Time Value
10.2%
6.4%
PHASE 5: CONTINUOUS OPTIMIZATION AND RETARGETING
In the final phase, we implemented ongoing optimization and retargeting strategies to keep the growth momentum strong. We refined audience segments, retargeting users who visited the site without purchasing and re-engaging previous customers with exclusive offers and new product launches. Additionally, we introduced a tailored email marketing campaign to reinforce brand loyalty, showcasing the latest styles and fitness gear. These continuous improvements allowed us to maintain high conversion rates and repeat purchases, ensuring long-lasting success beyond the initial three months.
RESULTS
BEFORE Clever Converters
June - Dec 2022
123
Total Order Placed
€8.842,87
Total Revenue
0,21%
Conversion
Rate
WITH Clever Converters
Jan 2023 - May 2023
1110
Total Orders Placed
€89.278,40
Total Revenue
1,3%
Conversion
Rate
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