How we grew an Eyewear brand from

£0 to £82K

A Month with 5.2 ROAS

How we grew an Eyewear brand from

£0 to £82K

A Month with 5.2 ROAS

RESULTS

139%

Increase in Store Conversion Rate

32%

Increase in Average order value

30%

Increase in returning customer rate

CLIENT OVERVIEW

Our client, a brand new eyewear brand, was venturing into e-commerce for the first time, transitioning from a traditional brick-and-mortar business to the online marketplace. Despite agood product quality, they had zero experience in online sales and needed guidance on how to enter and grow in the digital space. They turned to us to build a profitable e-commerce presence, from site optimization to crafting ad creatives and strategic targeting.

CHALLENGE

As a newcomer to e-commerce, the client faced multiple challenges: a website that needed significant optimization for conversions, a lack of digital sales expertise, and limited knowledge of online advertising. Their primary audience was unclear, and they needed a comprehensive strategy to reach the right customers. Our challenge was to design an optimized online store, create compelling ad content, and systematically test various demographics and regions to identify the best performing audiences for their eyewear.

OUR PROCESS

PHASE 1: WEBSITE OPTIMIZATION

Our first focus was transforming the client’s website into a high-converting, user-friendly storefront. We improved the site’s layout, navigation, and product pages, making sure each product’s features, styles, and value were clearly communicated. We also introduced easy browsing and filtering options to help customers find the perfect eyewear, as well as an optimized checkout flow that minimized drop-offs and maximized completed purchases.

PHASE 2: CREATIVE DEVELOPMENT

Once the website was set up, we worked closely with the client to develop compelling ad creatives. Knowing that visual appeal is essential for selling eyewear, we created high-quality visuals and video content showcasing the products from different angles, highlighting details, and demonstrating how they could elevate the customer’s style. Our creatives emphasized brand personality and quality, allowing the client to stand out in a crowded market.

WORKING RIGHT TO LEFT

Phase 1 and Phase 2 alone led to...

65%

Increase in conversion rate

310%

Increase in sales

280%

Increase in orders

PHASE 3: DEMOGRAPHIC TESTING

With optimized creatives ready to go, we launched our ads on Meta and Google, strategically testing different demographics. We ran campaigns targeting various age groups, interests, and lifestyle segments to identify the ideal customer profile. After analyzing performance data, we honed in on the demographics that generated the highest engagement and conversion rates, focusing future ad spend on these high-potential audiences.

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PHASE 4: GEOGRAPHIC TESTING

To further maximize reach and sales, we expanded our testing to different countries. We targeted regions with high demand for premium eyewear and measured performance across markets to understand where the brand resonated best. This strategy allowed us to pinpoint the countries where the ads performed strongest, optimizing the budget allocation and increasing overall ROAS.

One successful month after another

80%

Average Monthly Growth

£192k

In 6 months with 4.8 average ROAS

PHASE 5: SCALING AND REFINEMENT

With successful audience insights and high-performing ad creatives in place, we scaled the campaigns by increasing the ad spend on Meta and Google in the top-performing regions and demographics. Additionally, we continued to refine our approach, tweaking creatives, messaging, and placements to maintain momentum and ensure a steady flow of new customers. This targeted scaling approach helped drive consistent, profitable growth, achieving a remarkable 5.2 ROAS and establishing the brand as a serious player in the online eyewear market.

COMPARING BFCM
2023 TO BFCM 2022

BF/CM 2023

$61,843.02

More Revenue

8.59%

Increase in conversion rate

PERCENT CHANGE

463.51%

Increase in sales

170.77%

Average Monthly Growth

RESULTS

BEFORE Clever Converters

5

Total Order Placed

£1075

Total Revenue

0,19%

Conversion

Rate

WITH Clever Converters
Jan 2024 - June 2024

824

Total Orders Placed

10.200%

£192.423,55

Total Revenue

11.600%

1,39%

Conversion

Rate

139% increase

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